Studies have shown that what people say and what they do don't always match. Advertisers can attest to the importance of evoking emotions to spark action; however, the challenge has always been an inability to measure how people feel. SPARK Neuro measures brain and nervous system activity to quantify the previously unquantifiable: attention and emotion. This unique session will showcase neuroscience technology that is continuously revolutionizing how advertisers glean insights about their consumers.
Spencer Gerrol
CEO & Founder
Spark Neuro
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