Nearly 75% of marketers reported that in-app advertising offers better customer engagement and targeting capabilities than other platforms. Yet quality and measurability challenges have prevented many buyers from fully embracing programmatic as a means for accessing this highly coveted inventory. Join some of the industry's leading mobile advertising experts as they discuss the unique challenges of mobile app environments, new initiatives that are changing the game, and what you can do to remain competitive.
Paulina Klimenko
SVP, Corporate Development & GM, Mobile
PubMatic
Jean Fitzpatrick
VP, Marketplace Development
MAGNA Global
Felix Zeng
Head of Programmatic Sales
Watson Advertising