The Outloud Group leads influencer marketing strategy and campaigns for over 30 leading brands including Grubhub, Wix, and SimpliSafe. Succeeding in the space requires effort from the brand and a willingness to trust influencers, which means thinking beyond Instagram and micro-influencers. Joined by the Brand Manager of Grubhub, Outloud will walk through platform choice, micro vs. macro-influencers, and how to measure success. They'll also dive into research about unattributable traffic from YouTube influencer campaigns.
Bradley Hoos
Chief Growth Officer
The Outloud Group
Jessica Burns
VP, Brand Marketing & Creative
Grubhub
