Gen Z and Brands: What You Need to Know about Engaging Preteen Gamers

Games like Fortnite and Minecraft have become some of the world’s top entertainment IPs thanks to their popularity among Preteen gamers. Successful brands are also taking note of the important role games play in the lives of Preteens. Non-gaming brands including the NFL, Nike and Marvel have all made appearances in Fortnite. The unprecedented rise of Fortnite points to the opportunities that exist for publishers and brands that successfully appeal to this group of players.