AMA: Techlash is Here: What it Means for Marketers & Consumers in China & US

This critical session will explore key findings from the American Marketing Association New York (AMA NY)'s FUTURE OF MARKETING STUDY, an in-depth original research project conducted with 500 marketers and 500 consumers, online, in the US (January 2019) and China (March 2019) in partnership with YouGov, Kadence, Greenbook and Charney Research.