Today's performance marketers are rapidly outgrowing their footprints in search and social marketing. As customer acquisition costs skyrocket, the name of the game is diversification. For these brands, traditional channels—and emerging opportunities like OTT and CTV—represent the gateway to not only new audiences, but also to more-sustainable customer relationships and brand building.
Josh Palau
VP, Digital Strategy and Platforms
Bayer Consumer Health
Melissa Grady
CMO
Cadillac
Lung Huang
Head of Growth Solutions
Mars Petcare
Kari Marshall
Vice President of Media and Customer Relationship Management
T-Mobile
Jessica Ciliento
Media Director
Reckitt Benckiser
Steve Bagdasarian
AVP & GM, Media Platforms & Monetization
Publishers Clearing House
