Driving brand value with emotional intelligence in content

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Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph

Emotions have a bigger impact on actions than logic; they create lasting impressions that affect future decisions. Mirriad with SPARK Neuro share insights from a first-of-its kind biometrics study on how emotion in content affects brand value. While it’s assumed happy content is better for brands; sadness, anticipation and other unexpected emotions also increase the desire to buy. The panel will reveal how exposing brands to different emotions in content while viewers are engaged impacts brand value.
Spencer Gerrol CEO & Founder
Spark Neuro
Stephan Beringer CEO
Nobles Crawford Content Strategy Manager, Media & Digital – Hygiene and Home
Reckitt Benckiser
Deidre Smalls-Landau U.S. CMO & EVP, Global Culture
Kyle O’Brien Creative Works Editor
The Drum

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