Playlist:

AWLATAM Highlights 2020

5 Videos

Unleashing the Challenger Mentality

Drawing on insights from Overthrow II (co-authored by PHD and eatbigfish), Alejandro Clabiorne, Chief Executive Officer at PHD LATAM and a panel of challengers will show how businesses of all sizes and guises can tap into the largely untapped superpower of being a challenger brand to get ahead of current and future – competitors.
Alejandro Clabiorne CEO
PHD LATAM

In this Playlist

57:14

1: Bonin Bough's 'Hackonomy'

Bonin Bough left a c-suite job working for billion-dollar CPG brands to start a growth accelerator. Why? Because he wanted to help businesses, of all shapes and sizes, achieve more than they ever believed possible! This presentation will show you how growth is the only thing that matters in business in the 21st Century. Whether you are an employee at a start-up, or working for a global brand, Bonin will show you tried-and-tested models that will allow you to shift the time-frame for your...

37:39

2: Unlocking Data to Activate Your Locations

Understanding how consumers navigate the world around you is a powerful lever when trying to drive consumers to stores. How do you stand out from the crowd? Creating a personalized real-world experience is essential for your brand’s success. And data, of all things is the key to making this real-world experience happen, by working together to build location insights into a brand’s campaign, and embracing a test and learn mindset, brands can quickly to prove what works - and scale results....

43:41

3: Content That Drives Real World Action

Content creation and consumption is at all time high, so how can publishers and marketers break through? Join BuzzFeed’s Senior Vice President of Global Content, Rich Reid to learn how BuzzFeed is going beyond just reach to cultivate a true connection with audiences and drive real world action with consumers.

41:31

4: Unleashing the Challenger Mentality

Drawing on insights from Overthrow II (co-authored by PHD and eatbigfish), Alejandro Clabiorne, Chief Executive Officer at PHD LATAM and a panel of challengers will show how businesses of all sizes and guises can tap into the largely untapped superpower of being a challenger brand to get ahead of current and future – competitors.

43:36

5: The Next Generation of Digital Storytelling

Join Wesley ter Haar, Founder of MediaMonks & executive director at S4 Capital Group, to explore how you can develop experiences that create connections and resonance between your brand and its customers through digital channels and creativity. With the technologies of today and the trends for tomorrow.


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