Brand Purpose & Cause-Driven Marketing: Finding Meaning in Messaging


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27:45

"Big Game" Purpose


The mindset of the consumer has evolved. Today, brands are more likely to make a sale if they have a mission that aligns with that of the customer. Companies are responding to this shift by creating campaigns where purpose meets profit, and are injecting themselves into today’s most important cultural conversations. This panel will explore how brands determine the issues that are meaningful to them, and the ways in which they are acting on those decisions.
Vicente Cortina Growth Advisor and Board Member

Yune Aranguren Brand Director
ABInBev/Victoria
Horacio Navarro CEO
Leo Burnett
Carlos Olivos Head of Communications Spanish Speaking Latam
AirBnb
Manuel Camacho Socio Fundador y Presidente de la Doblevida y Creador de "Silver Day"
La Doble Vida
Claudio Flores Thomas VP Comité de Lineamientos y Mejores Prácticas
IAB México


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