Global overview on TOTAL AUDIENCE measurement; what challenges the industry faces, how it is being carried out from the perspective of research, brands and media and communication platforms; which indicators are essential in the homologation of universes; what metrics are required for this new trend.
Eduardo Peniche
Director de Marketing
DISH México
Daniela Martinez
SVP of Corporate Strategy and Research
A+E Networks Latin America
Omar Gonzalez
Integrated Media – Head of LATAM, Foods & Beverages
PepsiCo
Emilio Serra
Data Architecture Director
Havas Media Group Mexico
Ruben Gomez
Commercial Marketing & Analytics Director
GroupM
Up Next:
28:17
Building Trust and Relevance with Conscientious Consumers
27:47
The New Brand Currency: Why You Can’t Put a Price on Purpose
29:19
Convenience Meets Connectivity: A Year of 7-Eleven Retail Media Learnings
Try these courses
Learning Path:
The Fundamentals of Data Marketing
7 Videos, 3.25 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.