Total Audience: Global Trend

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Meet The TrustMakers

Global overview on TOTAL AUDIENCE measurement; what challenges the industry faces, how it is being carried out from the perspective of research, brands and media and communication platforms; which indicators are essential in the homologation of universes; what metrics are required for this new trend.
Eduardo Peniche Director de Marketing
DISH México
Daniela Martinez SVP of Corporate Strategy and Research
A+E Networks Latin America
Omar Gonzalez Integrated Media – Head of LATAM, Foods & Beverages
Emilio Serra Data Architecture Director
Havas Media Group Mexico
Ruben Gomez Commercial Marketing & Analytics Director

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The Fundamentals of Data Marketing

7 Videos, 3.25 hrs