How Culture Shapes Advertising


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Building Trust and Relevance with Conscientious Consumers


Living in a hyper fragmented media world, marketers and advertisers are always in search of ways to connect, engage and influence an audience that no longer consumes brands without a clear social purpose. Meet the minds of those who understood how culture shapes advertising though movements that transcend sales.
Veronica Hernandez-Aguilar CEO Mexico & Miami
Ogilvy
Ingrid Otero-Smart CEO
Casanova//McCann
Rocio Fernandez VP Business Strategy & Operations
FCB Mexico
Mara Fernandez Associate Publisher and Director, US Hispanic y Latin America.
PRODU