Today, everyone talks about AI, Machine learning and Big Data, but few know how to use the power of these technologies to generate impact on businesses. We’re able to do it, not only because of our technology and platform, but because we are powered by people.
We’ve always been in the business of moving people - and now, you can know how to use the power the data based to move them to the stores, turning their locations into the destination.
Introducing: Destination-based marketing.
Emma Weisberg
Global CMO for Business
Waze
Jacobo Fernandez
Innovation Director
Publicis Media
Raúl Domínguez Tagle
Sr Marketing Manager
Arcos Dorados- McDonalds
