Contextual Marketing: the relevance of a receptive audience

For marketers, reach has become a commodity. Today’s connectivity habits challenge the industry to be relevant to consumers while building meaningful connections that drive short and long term ROI. In this scenario Omar will provide a deeper understanding of how is not just about scanning consumers but their human routines, passions, needs, and desires, where the public conversation layer act as a neurological system that redefines the marketing landscape and the way we do research.