The volume of data being generated across consumer touchpoints continues to grow geometrically. Over 17MB every second for every person on Earth by 2020! But to make this relevant for marketing, we must invest in not only understanding the consumer, but in respecting the consumer. That’s hard work – most data today goes to waste, and consumers and governments are becoming more vocal about privacy concerns and protective policies around the world.
Dan Rosenberg
CMSO
MediaMath
