The localization of global ad content is one of the fastest-growing trends in the advertising industry. As local companies grow, more diverse content is required to effectively communicate across channels and markets, and brands find the need to use their assets across borders to increase speed to market, gain competitive advantage, increase efficiency and better manage their communication channels.
Juan Pablo Munevar
Director of Strategy and Business Development
Adstream
Gabriel Rosillo
Head of Marketing
Despegar.com
Hector Zamudio
Digital Manager
Nissan Latam
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