As consumer behavior continuously evolves and the media landscape is increasingly fragmented, understanding effectiveness has become the highest priority for marketers. The key to unlocking the secrets of effectiveness is measurement. This panel of leading measurement experts will explore how they have embraced a culture of learning and through the use of incrementality measurement unlocked growth across their businesses.
Brad Smallwood
VP, Marketing Science
Facebook
Tony Flanery-Rye
Sr. Director of Growth Analytics
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Matthew Gerrie
Sr. Director of Marketing Science & Communications
Booking.com
Alok Gupta
Director of Data Science & Head of Marketing Science
Lyft
Allison Schiff
Senior Editor
AdExchanger
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