Reducing Bias in Creative Sourcing and Discovery


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31:35

How AI Will Help Marketers Do the Best Work of Their Careers


From suggested search terms to sorting functionalities like “popular,” the way people source creative imagery today is inherently biased. In this workshop session, Shutterstock’s Kristen Sanger will share insights from the company’s vast trove of search query data, along with actionable ways to eliminate bias from your searches and to bring diversity into your own creative executions for imagery, video, and music--in front of and behind the camera.
Kristen Sanger Senior Director of Contributor Marketing
Shutterstock


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Learning Path:

The Fundamentals of Insight

5 Videos, 2 hrs