Why Audience Addressability is One of the Biggest Opportunities in 2021

Scalable audience addressability is one of the cornerstones of success in digital advertising. Is the time for publishers and advertisers to knuckle down and define their strategy and roadmap for identifying, targeting, and engaging audiences in a compliant, brand-safe way that not only doesn’t compromise the user experience but actually enhances it. The session features a great lineup of industry leaders, from the buy-side to the sell-side who will share best practices to engage consumers in a post-cookie world. Reference: The Future of CTV advertising in Europe: https://pubmatic.com/reports/the-future-of-ctv-advertising-in-europe/ The present and the future of Audience Addressability: https://pubmatic.com/reports/the-present-and-the-future-of-audience-addressability/