How PwC is unlocking the power of spend, travel and telecoms data to drive personalised marketing strategies (that are GDPR compliant) and deliver £100m of revenue growth for the 600 members of London's New West End Company (centred around Bond St, Oxford St and Regent St).
Megan Higgins
Director
PwC
Jace Tyrell
CEO
New West End Company
Paul Lorraine
UK General Manager
Longchamp
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Learning Path:
The Fundamentals of Data Marketing
7 Videos, 3.25 hrs
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