2018 was all about brands learning about which influencers to work with, but in 2019 the focus will be on how to activate the influencers. As brands begin partnering with a mix of influencers and putting more marketing budget into the activity, the importance of a good brief that extracts the most creative interpretation will become increasingly important. Adam ‘Sven’ Williams, CRO of Takumi will be providing guidance to activate influencers in interesting ways, to cut through the noise and win over consumers.
Chief Revenue Officer
Europe Marketing Head of New Ventures, General Mills
Head of Influencer Marketing Strategy
Digital Media Manager
Clarins & Clarins Fragrance Group