The ad industry is increasingly seeing an interplay of science and art, with data now a driving factor behind many campaigns. Learn how top executives bridge the gap between creativity and data to effectively reach their target audiences.
Kyle O'Brien
Creative Works Editor
The Drum
Jennifer Brett
Head of Americas Insights for Marketing Solutions
LinkedIn
Richard Guest
Global Digital Officer and Executive Vice President, Global Business Director
DDB Group
Gunnard Johnson
Head of Measurement Science and Insights
Pinterest
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Learning Path:
The Fundamentals of Data Marketing
7 Videos, 3.25 hrs
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