While there are many rational elements involved in a business relationship, emotions ultimately drive B2B decisions. To better understand what feelings, at what moments, create success, the Financial Times and B2B creative agency gyro polled hundreds of global FT readers. Learn the results and glean insights on how marketers can leverage positive feelings for better business results.
John Harmeling
CMO
Grant Thornton
Christoph Becker
Gyro
CEO & CCO
Laura Milsted
Global Advertising Director, B2B and Insight
Financial Times
Michel Tuan Pham
Professor of Marketing
Columbia University Business School
Susan Borst
VP, Mobile
Interactive Advertising Bureau
