With seismic shifts in viewing habits and new platforms and major players entering the field, the industry has demanded more addressable inventory, And TV inventory owners have met the request through innovation. The panel will discuss current addressable needs from all angles: viewers, inventory owners, and advertisers—and what lies ahead for the ecosystem.
Head of Revenue, LiveRamp TV
Senior Director, Global Ad Platform
General Manager, Data and Analytics
DISH Media Sales
VP, Advanced TV & Omni-Channel