Podcasting is Working for Brands -- Here’s Where it’s Going Next


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27:45

"Big Game" Purpose


As recently stated in Forbes, “In the kingdom of brand experience, audio is emerging as the next successor to the crown.” Podcasting is clearly one of its primary channels. From new formats like short-form podcasts, to intelligence that determines how ads work best for the format, brands’ opportunities to get podcasting right are only growing. Discover where things are headed in this panel featuring leaders from Axios, Megaphone, Veritonic and more.
Matt Turck CRO
Megaphone
Niala Boodhoo Host
Axios
Scott Simonelli Founder and CEO
Veritonic
Scott Elchison Manager, Partnerships at IPG Media Lab
IPG