Fresh for Everyone: Kroger’s Recipe for Brands to Win the Digital Aisle

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Be Their Next Partner: Milka Kramer in Conversation with Tim Irwin

“Is 2020 over yet?” 2020 was a disruption like we haven’t seen in a generation. Routine tasks - like weekday lunches or getting dinner on the table – have suddenly become more complicated and CPG brands have pivoted to help consumers solve everyday problems. Consumers are cooking more often, trying new recipes, making fewer/bigger trips to the grocery store, looking for value, and engaging ecommerce platforms at a higher rate than ever. Successful brands know the impact of ecommerce extends into the brick and mortar world too – but they don’t always have the tools to easily and quickly measure that impact. Discover how Kroger and Microsoft have partnered to help brands win the digital aisle: inspire shoppers, win new household, and prove performance both online and in-store.
Jing Feng Chief Operations Officer
Microsoft PromoteIQ
Caroline Pratt SVP

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