Building Customer-Centric Omni Advertising

Up Next:


CTV: The World Beyond Linear TV Advertising

Today's shopper journey is complex. Customers no longer shop "online" or "in-store." They do both. As the largest omni channel retailer in the US, only Walmart can measure omnichannel outcomes at scale. Join this fireside chat with Walmart Media Group GM, Stefanie Jay and Charlie Chappell from Hershey to learn how Walmart is developing relevant, innovative omni retail experiences and media solutions that serve the ever-changing needs of our customers, while building partnerships brands trust.
Stefanie Jay VP & GM
Walmart Media Group
Charlie Chappell Sr. Director, Global Integrated Media
The Hershey Company
Kara Rousseau VP of Marketing
Walmart Media Group

Try these courses

Learning Path:

The Fundamentals of Generational Marketing

5 Videos, 2.5 hrs
Learning Path:

Cyber Monday: A Marketer's Guide to Retail Trends

6 Videos, 3.5 hrs