TV’s Greatest Power Play is Cross-Platform Measurement

Up Next:


Cultural Icon: In Conversation With Emilio Estefan

This challenging year has unlocked some of the greatest opportunities for the TV advertising ecosystem. COVID-19 has accelerated the need for cross-platform measurement and put a new focus on the need to meet consumers where they are. The multi-screen, cross-platform universe has brought the TV industry together and established a greater need for collaboration around identity, authenticated audiences, addressability, and attribution. Becoming audience-obsessed and measurement-focused is giving TV the greatest power play.
David Kline President, Spectrum Reach, EVP of Charter
Spectrum Reach
Jo Kinsella President
Jason Manningham CEO
Sean Cunningham President & CEO

Try these courses

Learning Path:

The Fundamentals of Generational Marketing

5 Videos, 2.5 hrs
Learning Path:

The Future of TV presented by Ampersand

10 Videos, 6.75 hrs