With the number of worldwide video viewers projected to reach 2.72 billion in 2023, understanding how mobile video fits into consumers’ lives is more important than ever. Snapchat has pioneered new forms of mobile storytelling and made Discover a news and entertainment destination for hundreds of millions of Snapchatters. Hear from Snap, the National Research Group, and Agency leaders as they discuss how Gen Z and Millennials are engaging with this rising form of entertainment.
David Roter
VP, Global Agency & Brand Partnerships
Snap
Fotoulla Damaskos
SVP, Brand Strategy and Innovation
National Research Group
Wanda Pogue
Chief Strategy Officer
VaynerMedia
Susanna Earnest
Managing Director
OMD
