Customer Intelligence Is Today’s Business Currency

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Be Their Next Partner: Milka Kramer in Conversation with Tim Irwin

Positive customer experiences lead to customer growth, which in turn drives business results. Great experiences happen when brands know their customers and understand what is relevant to them. The pressure to gain customer intelligence, build communities and connect that insight across all of your marketing has never been greater. Our panel of experts will look at what’s needed to build insights and ‘connect the dots’ to better understand your customers by sharing their own experiences.
Chad Englegau CEO
Kim Overall EVP, Global Consumer Insight and Innovation
Sony Pictures Entertainment
Louqman Parampath VP, Product Management
Matt Scheckner Executive Director
Advertising Week