As working parents juggle educating and entertaining their child(ren) while trying to WFH, they are reluctantly turning to screentime for support. One way parents are dealing with an increase in their child(ren)’s streaming habits is by consistently monitoring what they’re watching and joining them when they can. In this session, we’ll look at what increased levels of CTV usage in the US and Canada means for advertisers when "back to school" is uncertain.
Daniel Riddell
CTO
Kidoodle.TV
Susan Wu
Director, Marketing Research
PubMatic
Shai Samet
Founder and President
kidSAFE® Seal Program
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