True Cross-Platform Campaign Attribution

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Unlocking the Potential of Generative AI in Advertising

As the market continues to lean into outcome based advertising and buyers continue to ask for deeper insight into audience behavior to understand if their ads are delivering results, the industry needs a true, holistic cross- platform attribution solution. Join Disney, Hulu and Samba TV as they explore how they’re working together to enable full campaign attribution for advertisers across all platforms including linear, streaming and digital.
Dana McGraw VP Audience Modeling and Data Science
The Walt Disney Company
Asaf Davidov VP Ad Sales Research
Ashwin Navin CEO & Co-Founder
Samba TV
Tim Peterson Reporter
Advertising Age

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