The Talent Disconnect: Why agencies and marketers need to work together with academia to build our next generation of top talent


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Self-Service Revolution: Empowering the Media Industry Through Automation


Chris MacDonald of McCann WorldGroup leads a discussion on the importance of working with academia to build the next generation of marketers and advertising executives. Drawing on the views of a marketer, academic and student, this will cover how the industry can find the best, most diverse talent available.
Chris Macdonald President
McCann New York
Elizabeth Rutledge Chief Marketing Officer
American Express
Vijay Viswanathan Associate Dean, IMC & Associate Professor
Medill School, Northwestern University
Symirah Graham Student, Strategic Management Communications
Howard University


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