We’re in the middle of a content explosion with new video formats and distribution models for both
programming and ads than ever before. Scott Brown, General Manager for Audience Measurement
for Nielsen, addresses the next evolution of media in the era of “connected everything” and how the company is poised to tackle cross-media measurement across all platforms and devices.
In This Session You’ll Learn
● The core components necessary for true cross-media measurement
● What’s coming next in the measurement space
● How can the industry work together to find a solution for all
GM, Audience Measurement Products