Core Competencies Powering the Meteoric Rise of Purple Mattress

Try selling a $2,000 mattress to consumers during a Pandemic. It’s a challenge only a company like Purple can undertake on its way to becoming a billion dollar publicly held enterprise. Breakthrough innovation gave Purple the brand recognition it rightfully deserved few years ago. Since then every aspect of the brand, from product design, manufacturing, marketing, and customer experience is a cut above the category norm.