The future of Identity: building an infrastructure that benefits brands, publishers and consumers

The deprecation of third party cookies and mobile ad ID5 has forced the industry to redefine one of its core capabilities: how we identify users in order to personalise messages and measure campaign performance. This has led to the rise of different approaches that aim to provide efficient and privacy-compliant identification solutions. Join this panel discussion to learn more about these methods and to find out how we can build an identity infrastructure that benefits brands, publishers, and consumers.