The future of Identity: building an infrastructure that benefits brands, publishers and consumers

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CTV: The World Beyond Linear TV Advertising

The deprecation of third party cookies and mobile ad ID5 has forced the industry to redefine one of its core capabilities: how we identify users in order to personalise messages and measure campaign performance. This has led to the rise of different approaches that aim to provide efficient and privacy-compliant identification solutions. Join this panel discussion to learn more about these methods and to find out how we can build an identity infrastructure that benefits brands, publishers, and consumers.
Joanna Burton Chief Strategy Officer
Chris Keenan VP Commercial, UK
Amber Tomlinson Director, DSP Sales and Accounts
Lauren Dick Director, Business Development
Mail Online
Oliver Walker VP, Digital Analytics
Merkle EMEA

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