How are advertisers and brands building trust and proactively advocating for better transparency in programmatic? How can better data reporting systems and analysis help improve trust at every level? And how can standards and safeguards be put in place to ensure safety across the supply chain?
Monica Tailor
Head of Digital
McCann Manchester
Ben Walmsley
Commercial Director Publishing
News UK
Jon O'Donnell
Founder
Viral Tribe
Simon Halstead
Senior Director, Exchanges and Supply EMEA, Oath Ad Platforms
Verizon Media
Up Next:
28:17
Building Trust and Relevance with Conscientious Consumers
27:47
The New Brand Currency: Why You Can’t Put a Price on Purpose
27:15
Self-Service Revolution: Empowering the Media Industry Through Automation
Try these courses
Learning Path:
The Fundamentals of Advertising
7 Videos, 2.25 hrs
Learning Path:
The Fundamentals of Generational Marketing
5 Videos, 2.5 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.