What is TV’s Future in a Video World?


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How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers


The way we consume video content in the UK is constantly evolving, never more so than in the last 10 years, as an influx of new content providers and delivery methods have meant we now truly live in a video world. The one constant throughout all this change has been broadcaster TV, but the TV landscape is changing rapidly, with the streaming giants jostling for viewers’ attention, audiences becoming more fragmented than ever, and the global pandemic shifting viewing needs and habits, perhaps for good.
Sam Olive Planning Controller
Thinkbox


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