History in the Tweeting

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Hybrid In-Housing: How Sanofi Took Control of Their Digital Destiny

2020 has been a defining moment of our lives. To gauge what happened Twitter embarked on a research project looking at billions of Tweets. We found seven behaviours that emerged or accelerated in lockdown. These paint a picture of what people have been experiencing, and may inform how they move forward. This is a rare moment in time for people and brands alike to redefine and reinvent. Join our session to discover more about these seven behaviours and what they mean for brands.
David Wilding Director of Planning
Sophie Trinder Head of Twitter Next

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