Culture Next 2020: Gen Zs in the Driver’s Seat

This year’s events have clarified — and in many ways, accelerated — trends that Gen Zs have been shaping for quite some time. In volume two of Spotify’s Culture Next report, we’re diving deeper into how this generation is taking the reins to rebuild society through technology, politics and culture-at-large. Join Spotify’s Lee Brown and Culture Co-Op’s Melissa Lavigne-Delville as they explore the key trends we uncovered and the ways marketers can build lasting relationships with the next generation.