Masculinity in Flux – Starting the Conversation No One Wants to Have


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28:19

For the Culture


The sharp rise in conversation around toxic masculinity has encouraged many brands to re-think about how they engage and build connections with their audience. What does modern masculinity look like today, and how can brands help redefine its place in society? How can they change cultural narratives? And transform their business, products and services along with their audience to stay relevant?
Tamryn Kerr Creative Director
VMLY&R
Rob Elliott Marketing Director
Upjohn UK/Pfizer


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