From ‘Me’ to ‘We' - Why Online Communities are on the Rise

Consumer behaviour online is changing. Confronted with a fractured social media landscape, saturation with new technology, and a rapid decline in real-world interactions, UK consumers are increasingly looking for more authentic connections and community online. In this session, join Reddit Global Head of Marketing Sciences, Jack Koch, for a look into the trend towards the collective, the untapped potential of online communities, and the benefit to the brands that are able to ‘get it right.’