Pornrupted: What brands can learn from the adult industry

Porn — the oldest industry in the world, yet pioneering through the ages. As the Internet's first real disruptive industry, it has catalysed the development of real-time credit card verification, video on demand, SEO and enabled broader bandwidth. It’s safe to say, what happens in porn, soon happens in advertising. And just as the conversation in advertising is focused on doing good, fair trade and woke-washing, a similar discussion has been raging for years in the adult industry.