Communication Risk for Brands Beyond Ad-Verification


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31:05

Mapping the Journey: TV's Tomorrow in a Streaming-First World


Ad verification proves the safety of media, yet does not guarantee with whom the communication is taking place. We will discuss in a panel discussion format with advertisers for two main issues that become apparent from this point of view and some of the clues in overcoming it. 1. Risk of Look-Alike Targeting 2. Risk of brand damage that comes from high ad frequency
Jun Miyamoto President
Nielsen Digital Co., Ltd.
Naoki Inoue Director of Media Center , Advertising & Promotion Department
NTT DOCOMO,INC.
Yoshitake Katayama Department Manager Publicity Group General Affairs Dept.
DAIKIN INDUSTRIES, LTD


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