A Spark for Action: Why Inspired People Take Action

It pays to show up in a more positive environment that both customers and advertisers trust. Positive context matters for brands and is especially important for consumers right now. While anger and divisiveness may encourage people to scroll (and troll!), they don’t get people to take action and make purchases. Melinda Petrunoff, Country Manager for Australia and New Zealand at Pinterest, discusses why being positive pays off.