Augmented reality is transforming how consumers shop by creating new customer-first digital experiences. Through augmented reality, consumers can now discover, try on and buy clothes, accessories, beauty products and preview home goods, all in the comfort of their own space.
Join Snapchat as it speaks with marketers already using AR try-on technology within their retail marketing strategy and gets acquainted with the tech that’s giving consumers a new way to look at their next purchase.
Matt Coote
Head of ANZ Enterprise Business Solutions
Snap Inc.
Joanna Baxter
Head of Marketing Communications – MX
Samsung Electronics Australia
Georgie Abay
Head of Marketing Campaigns, Operations & Content
Mecca
