In this session, we introduce a new Generation: Generation Twitch, an audience spanning Millennials, Gen Z and Gen Alpha, who are all under the influence of the emerging social codes.
Twitch reveals what matters to these meme masters, their values and social behaviours, how they communicate and their expectations of brands.
Gemma Battenbough
APAC Lead, Brand Partnership Studio
Twitch
Jan Bojko
Director of Client Insights & Measurement, APAC
Twitch
