Transparency and Measurement within Influencer Marketing - Time to Put the Fyre Out


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The influencer landscape is changing, scandals such as the infamous Fyre Festival debacle have left a dirty mark on the topic of influencer strategy, while Instagram's recent decision to remove likes from posts has sparked a debate around how to measure success and where the industry is going next. With this changing landscape, how can advertisers achieve authentic engagement and how can we achieve success?
Annabel Gray Associate Director Australia
Silverbean


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