The Future of TV is Here

The days of planning media channels in isolation are well and truly behind us. TV is doing its bit to help through Virtual Australia, which aims to revolutionise planning and measurement of television – everywhere and any time because it allows brands to see their audiences at both ends of the funnel across time and screens. Join Doug Peiffer CEO at OzTAM and Sarah Keith, Managing Director, Publicis Media Exchange, for a discussion of the issues involved.