IBM Watson Analyses 15 years of VICE Australia

In 2018, VICE partnered with AI & machine learning consultancy Otso.ai to use IBM Watson (IBM’s AI tool) to crunch 15 years of content & Facebook data in an effort to turn digital breadcrumbs into powerful insights. Using Ekman’s five pillars of emotion (joy, anger, disgust, sadness and fear) as a lens, the findings from this part exercise in nostalgia, part data storytelling project give us a fascinating look at what stories and topics engrossed Australia year on year, and how they made people feel. Learn what matters to Australian consumers now.