Learn how brands are utilising independent analytics & DMP tools to deliver connected advertising experiences across all channels to drive real business outcomes. Features a case study showing how Adobe customer Origin Energy approached building technology and talent relationships with their organisation and partners to start to deliver on its strategic objectives.
Phil Cowlishaw
Head of Adobe Advertising Cloud, APAC
Adobe
William Murphy
Digital Marketing Lead
Origin Energy
Georgia Brammer
Australia Country Director
Flashtalking, Inc.
Claire Fenner
Managing Director and Partner
Atomic 212
Cassandra Tan
Business Development Manager
Adobe
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Learning Path:
The Fundamentals of Data Marketing
7 Videos, 3.25 hrs
Learning Path:
The Fundamentals of Advertising
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